If you’re looking to invest in startups, a good place to start is with some basic questions. How to invest in startups in India? What kind of experience do you have as an investor? Are you looking for immediate liquidity, or are you willing to wait longer for more significant returns? 

The answers will help inform how best to invest your money—and how much risk you should take in the process. Here are some options available that can help get your feet wet if this is your first time directly investing in startups:

Angel investment:

Angel investors are high-net-worth individuals who invest in startups. Generally, most people need to know how to invest in startups in India, so this article can help you find the best ways for your startup investment. 

They are typically the first investors in a startup and often provide capital that allows a startup to start developing its product or service. Angel investors may also provide early-stage advice and guidance to founders, which can help them establish their businesses and raise additional rounds of funding later on.

Incubators And Accelerators:

If you need to learn how to invest in startups, keep reading this article and get complete knowledge. Incubators and accelerators in India are programs that provide startups with mentorship, office space, and other resources. They can be a great way to get involved in the startup community and meet founders of startups who want their products in the future.

Venture Capital And Private Equity:

Venture capital and private equity are the same, but venture capital is a type of private equity. Venture capital is a long-term investment in a startup company and is considered a high-risk, high-reward investment. The investors get a piece of the action if the company starts to succeed by selling off its shares to the public when it goes public or getting bought out by another company.

Employee Stock Ownership Plan (ESOP):

Employee stock ownership plans (ESOPs) are a form of employee compensation. ESOPs are one way that companies can attract and retain talent, as well as raise capital. An ESOP is an equity compensation plan in which company shares are acquired by employees at a discount from market price and then held for a while before being sold back to the company or gifted in retirement. 


Crowdfunding is an investment platform for startups who are looking for funding. Crowdfunding platforms like LetsVenture allow investors to invest in startups and receive investment returns.

There Are Many Ways To Go About Investing In Startups. 

It depends on how much risk you want to take, how much you can afford, how much control you want over your investments and your experience level as an investor.

The first option is to invest directly in the company for which you are a co-founder or employee. This type of investment is called seed funding, and it allows founders with their pre-launch product or idea an opportunity to raise capital without giving up too much equity in return.

If this first option doesn’t fit your needs, venture capital (VC) is another more common option. VCs provide early-stage startup companies with financial assistance in exchange for equity—usually between 20% – 50%. The VC will typically provide both capital and expertise. 


Investing in startups can be a great way to make money, but doing your research first is essential. Suppose you want to invest in Indian startups. In that case, plenty of options are available, including angel networks, incubators, accelerators, and venture capital firms specializing in early-stage investments.

By Manali

Leave a Reply

Your email address will not be published. Required fields are marked *