There are many social networks available, but you don’t need to be on them all. Are you not ready to take on Twitter yet? You can skip it. It is important to choose one or two platforms that you are going to be focusing on and then build your presence.
Choose the Audience That You Want to Target
There is very limited time and possibly limited content. You also have a specific audience that you wish to reach. This is a brief, but not a scientific breakdown of who uses which networks:
- Young adults and teens gravitate to TikTok and Snapchat.
- Pinterest for soon-to-be-wives and soon-to-be-moms.
- Facebook is a great place to find grandparents and young parents.
- Professionals, companies, thought leaders, and corporate entities looking to network with LinkedIn.
- Bloggers and influencers can be found on any of these platforms and often have a multichannel following.
Be Smart About Your Social Presence
Let’s now cross-check the networks that are most beneficial to your audience. This is where you should only commit to one or two networks.
- Pinterest and Instagram are great for visually-oriented companies with access to lots of beautiful products or photography. These platforms can be used to showcase your before and after photos and action shots of your staff.
- Businesses that produce a lot of original editorial content that can easily be shared via a hyperlink will love Twitter and Facebook. You need to be careful here, as your blog is essential to driving traffic from these social media platforms.
- TikTok, Snapchat, and YouTube are great for brands that have access to high-quality production equipment and a sense of humor. These platforms are very specific to video content, and you will need to dedicate a lot of time to create exceptional content.
- Houzz and Porch are great resources for contractors and housebuilders, as they have lots of photos and knowledge.
Select a Consistent Social Media Handle Across Platforms
Every social network needs a handle or name. Your handle should be consistent and accessible on all social networks. You should use the Facebook profile picture you choose on Twitter, Instagram, and Pinterest. These simple steps can help you build brand consistency and help your audience find you.
This post was written by a specialist at The Contractor Marketing Gurus. With countless case studies, client testimonials, and references we have proven time and time again to achieve the best results in the contracting space! Contractor Marketing Gurus identify your audience, designs and create attractive posts, run advertisements and campaigns, and will provide you with the best home improvement marketing. For more information contact us today!